MBA - Managing Technologies Internationally

MBA - MTI report submission   [ This report was for purpose of project study and may not carry any significant weightage on the findings to the organization named in the report ]

MBA MTI Report

MSc Marine Tech - Advance Marine Engg Report

Postschool assignment on Advance Marine Engineering subject:

MAR8101 Assignment Choong

Work Qualities needed to stay ahead ...

Experience shows you may need some critical characteristics-- attitude, competence and potential--to proof your worth and rise within an organization and not lose out to those won over by "favouritism" or those "blue-eyed" boys. You need much broader strengths than just competence alone.

Attitude-  What is right attitude? It can't be measured, but you can see it clearly through what is called emotional intelligence, EQ. Some organizations rank this one of the top in assessing or reviewing their staff potentials.

According to Daniel Goleman, the author of Emotional Intelligence: Why It Can Matter More Than IQ, EQ is the ability to "motivate oneself and persist in the face of frustrations; to control impulse and delay gratification; to regulate one's moods and keep distress from swamping the ability to think; to empathize and to hope." It's ability to maintain a positive attitude and emotional control in the face of what life throws at you. Intellectual ability, or competence, can't by itself predict total success in one's career. Intellectual ability plus EQ is what it takes to be a "complete staff". Failure to manage your emotions appropriately can ruin your ability to learn and impede your ability to make use of what you had learnt but not applied.
Potential -  is not of EQ but of what you could call organizational intelligence, meaning understanding the moving parts within an organization and being able to function at your peak across a variety of organizational settings. Understanding the full knowledge chain of information in the organization ( which in big organization, you may not be able to totally apprehend ), people's roles and responsibilities, how they get their jobs done and the organization's overall mission and goals. Understanding fully your organization as well as your place within it enables you to identify gaps between its goals and reality, so you can work to help it reach those targets. In so doing, you usually develop new skills and responsibilities that make you a more valuable employee and better positioned for career advancement.

Competence-  With my some 20+ years of experience, do I know what I am doing as an engineer or manager or a facilitator ?? Technology improvements and knowledge gained with additional new training courses complemented my existing experience and enhanced my overall competence at the job in the company.  The willingness to reach out to others and to act on those desires exemplified a healthy attitude and strong EQ. We need to understand what management and the others would need to know before giving the go-ahead to execute your plans and try to achieve the goals.

Watch out iPAD ! !

Watch out iPAD. Google Chrome OS, an open-source operating system is set to debut in the second half of 2010 a mock tablet design on the developers' Web site chromium.org.
The design was actually unveiled two days before Apple CEO Steve Jobs gave the world its first glimpse at the iPad.  According to chromium.org, Google's operating system would be optimized for a tablet that has a 5-inch to 10-inch screen, but it could work on larger devices.
The designs includes large, square icons and controls, navigation tabs on the side and the ability to run multiple programs in separate, side-by-side windows at once ( seems like a much better "toy" than the PAD ?? )
The tablet running Google Chrome OS include a virtual keyboard at the bottom of the screen or a keyboard that could be opened in a separate window that could be placed in different areas of the screen ( WOW, another plus factor ! ! ! ). Applications would be placed at the bottom edge of the screen and could be opened with an upward dragging motion.
When Google first announced that it was building an operating system, the company said it was focusing on the netbook market. Though Chrome OS' developers said they are still primarily focused on netbooks, the operating system could get to a wide variety of devices including an iPad-like tablet computer.
Google Chrome OS is still in development and currently experimenting with various user interfaces to determine what designs would produce the best.
Google (GOOG, Fortune 500) probably won't design the tablet hardware itself. Instead, as with its Nexus One smartphone, which is made by HTC but runs Google's Android operating system, Google would probably look to partner with one or more hardware makers ( Good for hardware makers now running dry on orders and maybe saturated market sentiment ?? )
With a Chrome OS launch slated for the the holiday season, it is unlikely that a Google tablet would be released until next year ?? Taking too long and no OPTION otherthan the PAD ??

Thinking Outside The (Big) Box

Testing out different ways are important strategy that offers designers, business- minded men, innovators the opportunity to assume early and get the information needed to move forward more efficiently and hopefully effectively.


In the world of any consumer products, key assumptions that need to trial tested often fall in the domain of the consumer. Will this concept works with target consumers? Can we convince them to shift their consumer’s patterns? What can we expect for trial and repeat? What price is right and within market acceptable target?

The issue is key to volume and therefore is the ultimate goal for most new products. From a channel perspective, shelf space is scarce and expensive, marketing costs are high, lead times are long, the environment is demanding, and product types are rarely dictated at the individual level. From an internal perspective, getting the attention of the existing sales force amidst a more proven assortment can be difficult. And, from a competitive standpoint, an experimental offering in the traditional channel could tip a hat earlier than might be desired.

So experimentation requires thinking "outside the (big) box" in order to be most successful. The results of tests run in alternative channels can offer evidence to launch and can help refine the concept in advance. Further, in many cases, these channels can represent not only a venue for experimentation but also alternate form of distribution.

The bottom line? Don't focus on volume when running tests and trials. Rather, focus intently on speed, affordability, connecting directly with consumers and concept refinement.

Some possibilities for structuring early test trials in consumer products :

Give It a Spot identity

To fill their pantry and demonstrate their product loyalty at a fraction of the retail cost. But the company store can offer a lot more for innovators aiming to get an early read on a product.

Offering a new product internally can enable a good-enough approach across several dimensions. Shelf is less crowded and the competition is less intense but you're almost guaranteed a spot at the shelf, the price tag is cheap and the testing can happen very quickly.

Get into “Virtual” Launch

The Internet enables manufacturers to conduct small-scale launches and bypass the retail channel that do just that by setting up simple Web sites with order-taking and fulfillment capabilities.

To be sure, this is not the correct experiment to test uptake at the shelf or competitive positioning. Virtual launches could offer a lot of other advantages when testing assumptions around new concepts in terms of quick response and finding the reception of the consumers.

Secondly, such launches can create buzz as they can attract early adopters, bloggers, Twitter and Facebook users, and even the increasing numbers of mainstream press.

In contrast, on the other hand, the information gathered from other virtual launches may lead to the decision not to move forward, these exits are in many ways successes as the market experiments are conducted at a fraction of a cost compared to a true launch.

Reach for the TV Response

Television can offer a unique placement opportunity for manufacturers seeking input on product, pricing, trial/repeat, marketing, messaging and a host of other product dimensions. These channels are typically most applicable for more complex or new-to-market products benefiting from such a high-touch sales model.

Infomercials offer similar advantages to home shopping networks, with a twist. First, longer formats make them even more applicable for complicated sales models (i.e., devices, new platforms of products, new categories). Second, higher investment costs in the form of production make them more appropriate for later-stage tests versus a home shopping placement.

Sampling product service

Product testing services provide another alternative for testing consumer reactions to early product ideas. Sampling services often cater to early adopters seeking the newest products on the market. Other advantages of such services include being quick to launch, having built-in consumer bases and incorporating a feedback protocol.