Sunday, February 21, 2010
Watch Out Your Net Reputation ! !
Google ranks content according to relevance--how closely it resembles the search term--and popularity--how many other sites are linking to it. Say, if your name happened to be in a security service blotter or some lover's blog post, let alone a negative article in The Wall Street Journal, you have very little chance of getting that content removed from the Web. Google may not remove content just because you ask it to. Your best option is to overwhelm the bad content with the good, so that your embarrassing links are less likely to rank high. Focus on publishing content about yourself that you can control and do not over publicised and say things that reflect badly on you, portrays yourself in a positive light, never condemn or criticise others. If you are depress, do write something positive to show that you are able to overcome your whatever stresses,etc....
To ramp up your positive image in the Web, start with blogs and social networking sites. Create a profile on LinkedIn where you link with professionals and write about yourself in the third person so that the site will have more relevance in the eyes of a search engine. Don't overdo it on Twitter, since too many Tweets may make prospective employer question your focus at work. You can write about your area of expertise, post your resume and keep track of your professional accomplishments. Show off your expertise by writing guest articles on blogs that are relevant to your industry but be careful not to divulge any proprietary company information, else you get call up to the boss desk..
Once you've settled into a new job, continue monitoring your Web reputation by setting up a Google Alert with your name. Take the time to build up a positive Web ID. Go ahead and build that content now, before you need it, give that content time to percolate and move its way around the Web.
Tips on your Net reputation
- Aware How Others assess you online
Self-Googling isn't an act of narcissism; it's a smart way to determine whether your online personality jives with how you want the world to view you. Scour the web for mentions of your name.
- Be Prudent
Change your Facebook settings so that you're not inadvertently publicizing your private information, including status updates, photos and shared links
- Use Social sites to Your Advantage
Create a profile on LinkedIn and write about yourself in the third person so that the site will have more relevance in the eyes of a search engine.
- Create and control your web Content
Use free software like WordPress or TypePad to create a blog, where you can write about your area of expertise, post your resume and keep track of your professional accomplishments.
- Position Yourself
Show off your expertise by writing guest articles on blogs that are relevant to your industry.
- Beware of Those with similar names
If there are a dozen people with your name, you can step up your search engine optimization efforts by adding more pages to your web site (to increase relevance), or asking friends to link to your Web site (to increase popularity). If you're convinced that a future employer may confuse you with someone else, mention that person on your blog with a reference such as, "I'm not this Tom Jones, but it seems like he has a cool job."
- Pay Attention to Your Web ID
Set up a Google alert for your name, so you know whenever something new appears online that could affect your online reputation.
More on ways to upkeep your web repute :
• Use your professional name. And if you’re a lady who has taken her husband’s name, do the Facebook trick of including your maiden name to make it easier for colleagues and friends to find you.
• Use a professional photoshot. Not a snapshot while on vacation or using a cheap handphone set with low megapixel.
• Add a Professional Headline. You can find it on the Edit My Profile page. It should be a short and sharp, one-line bio. Never self-profess unemployed in the headline as that may indicate you are desperate.
• Be precise on your past positions. Be specific about what activities you do that best represent your present and future career.
• Describe your Web site or blog. Don’t list the name of the site, which is probably somewhat vague. Get right to the point by describing its function.
• Request recommendations. It’s okay to ask people for recommendations — seek out people that would complement your goals.